Brand New Praxis Online Shop
Exactly 20 after its first appearance as a full online shop, we are happy to announce the launch of a brand new version of the Praxis Online Shop!
Early Beginnings
Praxis did offer a mail order service from the very beginning of the label in 1992. Here is an example from Summer 1993. It took the shape of an 8-page A5 booklet combining descriptions of releases, quotes from reviews and ordering info (and about sending cheques or cash!). It’s (as far as I remember) the only example where we presented Praxis and its predecessor Vision in the same promotional publication. Indeed Vision already had been distributing its records, tapes and zines directly to the audience since its inception in 1986.
From early 1994 onwards we published a Praxis Newsletter, at first on a near monthly basis. This was primarily to promote and give context to our Dead By Dawn events. In the newsletters we publicised information about new releases and the talks being held at the evernts and soon included mail order sections.
The first online shops on c8.com
Our online presence also started in 1995 in the form of phuture.com (defunct). Soon after that stevvi launched c8.com which became an important and influential platform for different labels, artists and zine in the second half of the 90s and the early 2000s (now also defunct).
c8.com also hosted the early incarnations of the Praxis Online shop.
In this period the online shop also developed in different directions.
Initially it was primarily the online outlet for Praxis Records, Datacide Magazine and other associated labels and projects. The overall aim mutated to the larger goal of becoming an outlet for a myriad of countercultural products and activities.
In conjunction with the brick & mortar shops we ran in succession especially after moving back to Berlin in 2007 we may have overstretched out capabilities sometimes. Providing a sales platform for underground electronic labels and radical publications, expanding in all directions at once without actually having the capital to do so in a comprehensive way.
At the same time the shop apparently was often conceived as a specialist for a very narrow section of the electronic underground music scene, namely breakcore and speedcore.
The New Shop
Now, with the latest upgrade to our shop software (we’re running Shopware 6.6.10, if you’re curious), we have a fresh opportunity to recalibrate, refine, and grow the online store.
Now, with the latest upgrade to our shop software (we’re running Shopware 6.6.10, if you’re curious), we have a fresh opportunity to recalibrate, refine, and grow the online store.
The shop continues to serve as the main outlet for our own productions, the work of friends and allies, and the broader themes explored in Datacide and the Noise & Politics channels.
Visit the new shop now.
